WP 5

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Work package 5

Exploration of consumer sensory expectation and experience, and household social interactions

The aim of this work package is to understand how consumer acceptance of suboptimal food products is affected by sensory expectations and experience and social influences. Sensory expectation of suboptimal food may be low, but after gaining sensory experience with suboptimal food, the consumer acceptance may increase when there is a positive experience. Social interactions are included because the decision to accept or discard suboptimal food in the household may depend on household norms, and on what other household members do.

 

Work package leader: Harald Rohm, TU Dresden

 

 

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Published 29. September 2014 - 10:24 - Updated 23. May 2017 - 19:28