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Work package 1: Review knowledge on consumer food waste behaviour and respective food sector environment
Work package 2: Transnational analysis of consumer motives, attitudes, behaviours and identification of consumer segments
Work package 3: Transnational analysis of societal food waste initiatives and issue communication framing
Work package 4: Exploration of factors determining consumer attention and response to communication
Work package 5: Exploration of consumer sensory expectation and experience, and household social interactions
Work package 6: Exploration of experimental consumer willingness-to-pay and in-store purchase reaction
Work package 7: Identification of barriers to and opportunities for improved handling of suboptimal food products in the food supply chain
Work package 8: Develop and experimentally test household level and consumer oriented in-store interventions
